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Food Color

Food coloring and food color have long been considered a great addition to food and beverage products. Whether you’re looking to make your products more visually appealing or more appetizing, food coloring can help you achieve your desired effect. 

What Is Food Coloring? 

Food coloring is a type of food additive that is used to enhance the color of food or drinks. It can be in the form of a powder, liquid, gel, or paste and is made up of chemicals that are safe for consumption. These chemicals are typically derived from natural sources such as fruits, vegetables, and spices, or they may be synthesized in a lab. 

The use of food coloring dates back to ancient times when natural ingredients such as beet juice and saffron were used to add color to food. Today, the use of synthetic food coloring is more common due to its affordability, consistency, and availability in a wide range of colors.. 

Food Color Applications 

Food coloring’s most common uses include the following: 

Enhancing the of Color Cakes, Cookies, and Bread  

In baked goods, it is often used to create a visually appealing product, such as a bright red velvet cake or a deep brown chocolate cake. 

Adding Color to Candy  

Food coloring is essential in candy making to create visually appealing products that stand out on the shelves. 

Coloring Drinks 

Drinks that are clear or light in color may be colored to give them a more appetizing appearance. For example, lemon-lime soda is often colored green to give it a more natural appearance. 

Enhancing the Color of Processed Foods 

Processed foods like frozen dinners and snacks may lose their natural color during processing. For this reason, so food color is added to maintain a consistent appearance. 

Coloring Dairy Products 

Food coloring is used in dairy products such as ice cream and yogurt to create visually appealing products and to distinguish between different flavors. 


Food coloring can be found in both powder and liquid forms. Powdered food coloring is typically used for coloring dry mixes or for dusting the surface of baked goods. Liquid food coloring is often used for coloring liquids or for adding color to batters or doughs. 

There are many different types of food coloring, and each has its own unique properties. For example, some food colorings are heat-stable, meaning they can withstand high temperatures without losing their color, while others may not be heat-stable and can only be used in cold applications. 

It’s important to note that some people may have sensitivities or allergies to certain types of food coloring, so it’s always a good idea to check the ingredients list before consuming a product that contains food coloring. 

Looking to Add Food Color to your Products? 

If you’re looking for high-quality food coloring for your products, Vivify can help. With years of experience in the food and beverage industry, we offer a wide range of food coloring options to meet your specific needs. Contact us today 

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