Skip To Content

Sign up to get samples and downloads

Already have an account?

Log in to get samples and downloads

Don't have an account?

Natural Colors for Pet Food

As pet owners become more conscious of what they feed their furry friends, there has been a growing demand for pet food made with natural ingredients. One of the key components of this trend is the use of natural colors for pet food to enhance the visual appeal of pet food products. Let’s explore the benefits of using natural colors in pet food and some of the most common natural color options available. 

What’s Considered Natural Color for Pet Food  

Natural color for pet food refers to any coloring agent or pigment that is derived from natural sources and is used to enhance the visual appeal of pet food products. These colors are typically derived from fruits, vegetables, and spices and are processed and standardized to ensure consistent coloring properties. 

The Benefits of Natural Colors 

One of the biggest advantages of using natural colors in pet food is that they are made from real food ingredients, such as fruits, vegetables, and spices. This means that they are typically perceived as healthier and more wholesome than synthetic colors. Additionally, natural colors can provide a marketing advantage for pet food manufacturers, as more and more pet owners are looking for natural and organic options for their pets. 

Another benefit of using natural colors is that they are less likely to cause adverse reactions in pets. Synthetic colors can sometimes cause digestive issues or allergic reactions, whereas natural colors are generally safe and well-tolerated. 

Common Natural Color Options for Pet Food 

There are many different natural color options available for pet food manufacturers to choose from. Some of the most popular include: 

  • Beet powder: This deep red powder is made from dried beets and is commonly used to add color to pet food products. 
  • Turmeric: This bright yellow spice is often used in pet food for its natural coloring properties, as well as its potential health benefits. 
  • Spinach powder: Made from dried and ground spinach leaves, this green powder is a popular natural color option for pet food products. 
  • Carrot juice concentrate: This sweet and flavorful concentrate is made from concentrated carrot juice and can add a vibrant orange color to pet food products. 
  • Blueberry powder: This rich purple powder is made from dried blueberries and is a natural color option that is also rich in antioxidants. 

Choosing the Right Natural Color for Your Pet Food Product 

When choosing a natural color for your pet food product, there are a few things to keep in mind. Firstly, consider the desired hue and shade of the color you want to achieve. Different natural colors will produce different shades, so it’s important to choose the right one for your specific product. 

Additionally, consider the stability and shelf life of the natural color option you choose. Some natural colors may be more prone to fading or degrading over time, which can impact the visual appeal of your product. 

Don’t Miss the Benefits of Using Natural Colors for Pet Food 

Natural colors can be a great option for pet food manufacturers looking to enhance the visual appeal of their products. With a wide range of natural color options available, it’s important to choose the right one for your specific product to ensure a consistent and appealing result.  Contact Vivify today for more information! 

Top Top

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.