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Clean Label Food Color

In recent years, consumers have become increasingly conscious of what they eat and are paying closer attention to the ingredients in their food. As a result, there has been a growing demand for products that are made with simple, natural ingredients that are easy to recognize.  

In response to this demand, the food industry has been exploring new ways to create products that meet the clean label criteria, including the use of clean label food colors. These natural food colors offer many benefits for both consumers and food are becoming an increasingly popular choice in the food industry. 

What Does Clean Label Mean?  

Clean label is a term used in the food industry to describe products that have a simple and transparent ingredient list. In other words, a clean label product is one that doesn’t contain artificial or synthetic ingredients, preservatives, or additives that are difficult to pronounce or understand. Instead, the ingredients used in clean label products are natural and recognizable, such as fruits, vegetables, and spices. 

Understanding Clean Label Food Color 

Clean label food color is a type of food coloring that meets the clean label criteria. Unlike traditional food colors that are made from synthetic or artificial ingredients, clean label food colors are derived from natural sources. For example, beetroot powder can be used as a red food color, while turmeric can be used as a yellow food color. 

Benefits of Clean Label Food Color  

Healthier Option for Consumers 

Many people are becoming more conscious of what they eat and are looking for products that contain natural ingredients. By using clean label food colors, food manufacturers can cater to this demand and provide products that are both visually appealing and healthier. 

More Sustainable Option for Food Manufacturers  

Traditional food colors are often made from petroleum-based ingredients that are not environmentally friendly. By using natural ingredients, clean label food colors are a more sustainable and eco-friendly option. 

Enhance The Overall Quality of The Product  

Because they are derived from natural sources, they can provide a more authentic and intense color compared to traditional food colors. This can help to improve the appearance and appeal of the product, which can be especially important in the food industry. 

Why Use Clean Label Food Colors? 

Consumer Demand 

As consumers become more health-conscious and informed about the ingredients in their food, there has been a growing demand for clean label products. By using clean label food colors, manufacturers can meet this demand and provide consumers with products that are both natural and transparent 

Regulatory Compliance 

Many countries have regulations that limit the use of certain synthetic colors in food products. By using clean label food colors, manufacturers can ensure that their products comply with these regulations and avoid any potential legal issues. 


Clean label food colors can be used in a wide variety of applications, including beverages, baked goods, confections, and more. They can also be used to create a range of colors, from vibrant hues to subtler shades. This versatility makes clean label food colors a valuable tool for food manufacturers who are looking to create visually appealing products that meet the demands of consumers 

Ready to Try Clean Label Food Color?  

If you’re interested in learning more about how clean label food colors can benefit your products, contact Vivify today to speak with one of our experts! 

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