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Natural Color

Food coloring is used in a variety of food and beverage products to enhance their visual appeal. Historically, most food coloring has been produced using synthetic chemicals, but in recent years, there has been a growing interest in natural color.  

What Is Considered Natural Color? 

Natural color refers to the use of ingredients derived from natural sources such as fruits, vegetables, and other plant-based materials to create food coloring. These ingredients are often preferred by consumers looking for natural and organic products, as they are considered safe. It can be used to add vibrancy and visual appeal to a wide range of food and beverage products, from baked goods to beverages. Additionally, natural color can provide a more reliable and cleaner label for consumers. 

Where Is It Extracted from? 

Natural color is typically extracted from a variety of sources, including fruits, vegetables, herbs, and spices. Some commonly used ingredients for natural color extraction include beetroot, turmeric, spirulina, carrots, and purple sweet potato.  

These ingredients are carefully processed to extract the color pigments, which are then used to create natural food coloring. The use of natural sources for color extraction allows for a wider range of color options than synthetic food color, while also providing a more sustainable and environmentally friendly option. 

Advantages of Natural Color 

Safe and Non-Toxic:  

Natural food coloring is made from ingredients that are derived from nature and are generally considered non-toxic. Because Since natural food coloring is made from ingredients that are commonly found in foods, it is unlikely to cause harm to consumers. This can provide consumers with peace of mind that the products they consume are safe and healthy. 

Health Benefits:  

Many natural food coloring ingredients, such as turmeric, beetroot, and spirulina, offer potential health benefits, such as antioxidant properties. These natural ingredients can provide consumers with added health benefits when incorporated into food and beverage products. Additionally, natural food coloring ingredients often contain other nutrients that are beneficial for health. 


Natural food coloring is often more sustainable than synthetic food coloring, as it is made from renewable sources and is biodegradable. By using natural food coloring, manufacturers can reduce their environmental impact and promote sustainable practices.  


From bright yellow turmeric to deep purple beetroot, natural food coloring can be used to create vibrant colors in many different products, including baked goods, beverages, and more. 


Using natural food coloring can provide a more transparent and cleaner label for consumers, which is increasingly important for those seeking natural and organic products. Buyers are becoming more interested in the ingredients used in what they purchase, and natural food color provides a clear indication of the sources used to create the product. 

Looking to Get the Most Natural Color for your Food? 

Discover the benefits of natural food color for your products today. Contact Vivify to learn more about incorporating color into your food and beverage products and how it can help you meet the growing demand for safe, sustainable, and transparent products. 

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